3. Sales Staff Training
Colleagues who collaborate with one another face different challenges than employees tasked with selling products to customers. Practicing personal interaction via conventional ways remains a major challenge, often the inefficient „trial and error“ method is used. This method can be extremely expensive, especially if the company stands to lose out on large orders due to this form of training.
With virtual simulations, sales staff can be trained faster and more effectively to talk to customers. This can be in the form of digital characters or through video recordings of actors, depending on the type of interaction required.
For example, store staff in America were prepared for the „Black Friday“ sale through a kiosk mode for a virtual reality application. Because there are many more customers during this day than usual, it is very important that all personnel are aligned and prepared. If you are a group with hundreds of branches, this can be a monumental task.
Because of these situations training courses have been developed that teach sellers how to deal with customers and how to work better together in order to achieve a higher turnover. This would be near impossible to achieve through conventional training.
4. Research & Development
When developing products and services, a number of tests must be passed. A lot of time and money can be saved by conducting research and development in a virtual environment.
By making use of the internet, it is possible for colleagues who are spread over various locations to collaborate in the development of a product or service. Designs are made available via the cloud that are then made accessible to the decentralized team. You can work one by one or simultaneously, depending on the process and application.
In the automotive industry, virtual reality is often used for prototyping. Cars are three-dimensional objects that were previously visualized through clay models. Now it is possible t o place a full-size 3D model in a room while a designer can walk around it.
This immediately makes it clear where there are still areas for improvement, greatly reducing the number of development steps and speeding up the process. Designing 3D objects in a 2D environment such as a computer monitor does not always offer the insight that is necessary for product development, making virtual reality the easiest solution.
[…] Virtual reality can also offer great value in the area of product development research and usability testing by allowing customers to try out the products and services in a virtual environment, subjective and objective data can be extrapolated to inform future VR research and development. […]